What Is It's 1 Louder?
It's 1 Louder is a rock and roll brand built by PJ Pat for fans who live and breathe rock. It started as a podcast, grew into the What Rocks blog, and turned into a merch label making rock tees, caps, beanies, and hoodies for people who think 10 is never quite loud enough.
Where the name comes from
If you know, you know. The name is a tip of the top hat to This Is Spinal Tap, where Nigel Tufnel explains that his amp goes to 11 because, well, it's 1 louder. That is the whole spirit of the brand. Take everything you love about rock and push it one notch past the limit.
The podcast
The It's 1 Louder podcast is where PJ Pat digs into rock history, guitar lore, and the wild stories behind the bands and records you love. Think of it like your favorite rock magazine brought to life in your ears, with hundreds of episodes on legends from Guns N' Roses to Iron Maiden to the new wave of bands coming up right now. You can listen on Spotify and Apple Podcasts, or watch on YouTube.
The What Rocks blog
Every week the What Rocks blog drops a fresh deep dive: the meaning behind the devil horns hand sign, every band Slash has been in, the Japanese bands about to take over, and a whole lot more. It is rock history for people who want the real story, not the Wikipedia version.
The merch
The It's 1 Louder shop is rock apparel made for rock fans by rock fans. Rock tees, trucker and corduroy caps, beanies, hoodies, and more, all unisex, all built to be worn loud. Every design comes from the same place the podcast does: a genuine love of the music. When you wear it, you are flying the flag for the louder life.
Find It's 1 Louder
Crank it up 1 louder.
PJ Pat