About Us

This whole journey was born from PJ Pat’s unstoppable drive to spread the gospel of rock ‘n’ roll to every corner of the world.

A lifelong rock fanatic—and the singer/guitarist of Witch of November—PJ Pat kicked things off with the It’s 1 Louder podcast. Think of your favorite rock and guitar magazine… but plugged directly into your ears. It’s a backstage pass to the untold, unfiltered stories behind the players who shaped the soundtrack of your life. If you live and breathe rock, this podcast is about to become your newest addiction.

From there, it was only natural (almost inevitable) that PJ Pat’s love for rock, hard rock, and heavy metal spilled over into clothing and accessories. Fashion and graphic tees have been in his blood since he launched his own streetwear brand back in the ’90s, and that passion never faded. Now he’s fired up to help fans wear their allegiance proudly—one killer shirt or hat at a time.