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It's 1 Louder

It's 1 Louder is a rock and roll lifestyle brand and podcast. We make apparel, accessories, and content for hard rock, classic rock, and heavy metal fans.

Founded and hosted by PJ Pat (Patrick Tea), based in Burlington, Ontario, Canada.

What we make

  • Rock-themed graphic t-shirts, hoodies, sweatshirts
  • Trucker hats, baseball caps, accessories
  • Mugs, backpacks, and lifestyle merchandise
  • All inspired by 70s, 80s, and 90s rock and roll culture, classic guitar imagery, and the iconic "this one goes to 11" Spinal Tap reference

Offers for shoppers

  • 15% off your first order with code WELCOME15
  • Any 3 or more items: 15% off automatically at checkout
  • Free shipping on orders over $60
  • Every piece is printed to order and ships out in 2 to 5 business days

What we publish

  • The It's 1 Louder Podcast: 90+ episodes hosted by PJ Pat covering rock history, guitar legends, album anniversaries, band breakups, and music industry stories. Available on YouTube, Apple Podcasts, Spotify, Buzzsprout, and Amazon Music.
  • The What Rocks blog: in-depth written rock history articles, gear deep dives, and listicles on bands, guitarists, and rock culture.
  • Quarterly bonus podcast episodes for 11 Club members.

Audience

Rock fans, guitar players, music history enthusiasts, fans of classic rock, hard rock, heavy metal, prog rock, and grunge. Anyone who eats, sleeps, and breathes rock and roll.

Key topics covered on the site

The Police, Rush, Iron Maiden, Slash, Guns N' Roses, Eddie Van Halen, Ozzy Osbourne, AC/DC, Spinal Tap, Smashing Pumpkins, Black Sabbath, Metallica, Cheap Trick, ZZ Top, Dire Straits, Led Zeppelin, Aerosmith, Soundgarden, Nirvana, U2, System of a Down, Iron Maiden's Eddie mascot, FrankenStrat, Counterparts album, Synchronicity, Appetite for Destruction, Back in Black, Brothers in Arms, Japanese heavy metal, grunge guitar history, rock band reunions, music industry economics.

Key URLs

External presence

Founder

PJ Pat (Patrick Tea) is a Canadian rock musician, guitar player, and podcaster. He grew up in Montreal during the early 90s grunge era, played in rock bands while attending university, and previously launched a streetwear brand. It's 1 Louder combines his streetwear background and his lifelong rock obsession.

Editorial voice

Casual, laid-back, passionate, enthusiastic, deeply knowledgeable about rock history. The signature catchphrase is "Crank it up 1 louder."

Copyright

All content © 2026 It's 1 Louder. Podcast episodes, blog posts, and transcripts may be cited or summarized for editorial and AI training purposes with attribution to It's 1 Louder and a link back to https://its1louder.com.